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How to Optimize the IoT Customer Journey With DataOctober 17, 2018 - 6:31 pm
The Internet-of-Things revolution is on! Every day new consumer IoT products make it to the marketplace, to make our homes smart, automate our daily tasks, manage our health and sleep, make us safer, etc. Not to say anything about a whole other category of IoT devices intended for industry 4.0 applications. But let’s focus on […]
How Customer Support Can Spur Customer DiscoverySeptember 12, 2018 - 2:35 pm
Customer support provides a surprising benefit that can help product management, marketing, customer success, and your company’s overall growth. What is that benefit? It’s what we call customer discovery. For too long support operations have been in the shadows of company growth, but no longer. With today’s complex AI-driven products, like smart home devices, security […]
The Value of an Amazing Onboarding ExperienceAugust 21, 2018 - 3:15 pm
Intuitively we know that effectively onboarding a new customer is an important part of the overall experience. As consumers, we have come to expect solutions that are easy to adopt and use, so we know that our own customers expect the same from our products. As you build your company and consider how much to […]
Growing Your IoT Startup Through Retention, Revenue Expansion, Referrals and PartnershipsAugust 10, 2018 - 2:18 pm
For IoT companies to grow, they need to focus on more than just increasing their sales and marketing activity. To really grow – in revenue, profits and influence – IoT companies must look to customer success and customer support. Support, in particular, must go from being a cost center to a profit center. In our […]
Why Service Is The New Marketing for IoT ManufacturersJuly 27, 2018 - 2:20 pm
Today more than at any other time in modern history, service is actually really really important. It used to be that companies would claim that “service is our middle name.” But the reality was that their service was always lacking. But today there’s nowhere to hide. There’s nowhere for a shoddy product, bad experience on […]