Welcome To Our Blog Post Series:
IoT Startup Growth Levers
In this day and age of subscription-based business models, growing a technology company is not just about acquiring new customers. It is as much about keeping them and getting them to buy more, and more frequently. In other words, revenue expansion.
And of course, this is all about delivering value to customers throughout their journey. It all starts there.
In this series we explore all available levers companies have in order to generate growth, and specifically, how IoT companies can use their service portfolios and service teams as value delivery and revenue generation -thus growth- engines.
Chapter 1: Growing your IoT Startup Through Retention, Revenue expansion, Referrals and PartnershipsIn our work supporting the growing consumer IoT industry, we’ve found that service and support can be an important driver for IoT startup growth, if not the most important driver.In fact we’ve identified four specific levers of growth for consumer IoT companies that support operations can impact. Read More
Chapter 2: How Customer Support Can Spur Customer DiscoveryFor too long support operations have been in the shadows of company growth, but no longer. With today’s complex AI-driven products, like smart home devices, security cameras and trackers, wearables, sleep tech, pet tech, and a host of others, customer support can make or break your operation through the valuable insights they discover. Read More
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