The biggest challenge for consumer IoT companies is not selling their devices – rather it is to keep their customers using them and engaged by ensuring a happy, successful ownership experience.

In support-speak, that means making sure we optimize the customer journey, from beginning to end.

And the main way we can do that is by using data.

Because these are connected devices, and we live in a connected world, data about a customer’s experience is pervasive. You can use this data to your advantage, to ensure your customers not only have a fantastic experience throughout their lifecycle with you (the ‘customer journey’), but to ensure they become raving fans and ultimately buy more and more frequently.