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Infolink-exp expands its global presence with a new support operations center in Málaga, Spain.

Infolink-exp, a leader in global technology support services, announced the opening of its European office today.

 

SAN JOSE, CA, November 4, 2019. – Infolink-exp’s new office will be based in Málaga, Spain and will serve European and Asian companies, as well as North American clients moving into the European IoT market. “Some of our U.S.-based clients, companies out of San Francisco, the Silicon Valley, and New York City among others, are growing rapidly and expanding into overseas markets with their products. Often the first step in their expansion is the EMEA market, and we at Infolink-exp want to be in a position to serve them there and become a global partner to them in supporting their users“, says José Antonio González, Founder and CEO of Infolink-EXP. “In addition, Europe has a large and growing number of their own technology companies providing innovations in the smart home, automotive, healthcare and environmental spaces, among others. We also want to be in a position to deliver our customer support and customer experience solutions to them, as we help them scale”.

In recent years, the Internet of Things (IoT) has been gaining ground with consumers, who are starting to see the benefits of using IoT devices to simplify tasks in the home and to manage things around them using apps. According to CSG, just in the smart home, adoption of devices is already in the mid twenties (23%), but expected to rise rapidly, and a strong majority of consumers feel that the most valuable attribute of IoT devices is to make life easier.

The Andalucía Technology Park (PTA) in Málaga provides the perfect environment for Infolink-exp’s landing in Europe, where the company will be able to tap into multi-national and multi-lingual customer support and engineering talent. Infolink-exp, with current operations in Ciudad Juárez, Mexico and San Jose, CA, will be serving clients –B2C and B2B IoT brands– out of their Spanish operations center starting in November of 2019.

In the Media:

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Customer Experience Management through service…beyond operational metrics

We all like graphs! It’s something that comes natural, especially in the customer support business. We all want to know where we stand when it comes to response times, ticket volumes, resolution times, top issues, CSAT, NPS, etc. And all of that is more than ok to measure, as it helps us improve our customer support operations and services.

Reports, whether dynamically generated or periodic, help us to have a clear understanding of how we are doing, so we can diagnose issues, implement actions/changes and then measure again, to hopefully confirm a positive impact.

Design, monitor and measure in alignment with Ideal Customer Experience

But how do we measure our customer’s experience with our product or brand? How do we perform customer experience management when it comes to support and service. That is not something that is easily achieved, and operational metrics like CSAT do not tell the whole story. We must come up with ways to LISTEN to the Voice of the Customer (VOC) along all the key touchpoints in our customer’s journey. Many of those, we know, happen as the customer interacts with our support and service teams. Whatever we measure needs to be aligned with the “ideal” customer experience we’d like for our product or brand to deliver. For example, what is a given customer (or persona) willing to do and not willing to do in order to contact us for a solution (e.g. yes to calling on the phone, but no to self-searching our KB)?, and what does the data tell us about how we’re complying with those wishes?

Monitoring our adherence to the right “hows” of delivering the ideal customer experience is an art, not a science, and must start with mapping the customer journey so that we know what those key touchpoints and moments-of-truth are in the first place. Then comes the creative process of deciding how we’re going to deliver (talent, channels, coverage, policies, etc) and what we must pay attention to on the back end. That will will most certainly need a combination of operational metrics and our observation of customer behavior and feedback any way that makes sense.