Companies today are prioritizing the creation of amazing customer experiences. They know that excellence in sales and marketing is not enough – they must also delight their customers throughout the customer journey, both before the sale and after the sale.
Belgian Big Data company NG Data recently researched the top blogs in the industry dedicated to helping companies design, execute and support excellent customer experiences. They came up with the definitive list of the top 50 customer experience blogs, and we were pleasantly surprised to find that Infolink’s blog was included in the list.
They listed our blog along with such industry heavyweights as Conversation Agent by Valeria Maltoni, Customer Experience Matters by Bruce Temkin, and the Forrester Blog for Customer Experience Professionals.
They also listed their favorite Infolink blog posts:
- The Customer Experience is Key to Growth and Profitability on the Cloud
- Customer Experience Management through service…beyond operational metrics
- (Customer) Experience Matters
Read the full write-up by NG Data on the top 50 customer experience blogs.
Our Biggest Takeaways from the NG Data Post
Creating a customer-centric culture is essential
The folks at NG Data believe companies that create amazing customer experiences will excel at business. In fact they stated: “…businesses that knock it out of the park with customer experience management that lead the pack in their respective industries.”
The importance of Big Data for delivering an awesome customer experience
It’s not surprising that a company with the name “NG Data” would talk about the important of Big Data. But we agree, which is why we launched Zahoree, a Big Data Analytics as a Service company to help companies accelerate their time to insights without the large cost outlays of typical Big Data companies.
In their post, NG Data says that Big Data allows marketers to create enriched experiences to improve the effectiveness of their lead generation, nurturing and conversion.
The importance of the customer experience throughout the customer journey
NG Data believes what we believe: companies must deliver an excellent experience through all phases of the customer journey: from awareness, to acquisition, product usage and finally to repeat use and loyalty.
It’s no longer enough to provide a great sales experience. In order to survive – and thrive – in today’s business climate, you have to take care of the complete customer journey.